CONSUMER AD CAMPAIGN

“Brinner” is a 360° campaign that reintroduces Pearl Milling Company as more than just a breakfast brand. Targeting Gen Z and Millennial consumers, the campaign positions syrup as the must-have topping for brinner, a breakfast-for-dinner trend. Leaning into the playful vibe of nighttime, it highlights the idea that everything tastes better after dark. The campaign spans transit ads, social media, and breakfast-inspired recipes on the brand’s website. Pearl Milling Company additionally opens a limited-time Brinner Happy Hour pop-up on National Pancake and Waffle Day, where guests can sample the full menu and discover that Pearl Milling Company syrup isn’t just for breakfast. The visuals give the campaign a night-time inspired look through original photography and photo editing to create a cohesive, nighttime-inspired look..