Period. is a global youth-powered nonprofit that aims to fight period poverty through education and providing resources to those in need. This campaign focuses on breaking the stigma around menstruation and educating others on how they can donate. Using graphics that exchange money for period products, the campaign highlights the financial burden of menstruation. Through a social media carousel, animated GIF, vending machine wrap, and informational TikTok video, this campaign aims to empower young women to take action and help reduce the stigma surrounding periods. The mix of pink tones and halftone-shaded vector illustrations creates a visual identity that feels both feminine and powerful.