For parents of young children, packing school lunches that are both healthy and fun can be a challenge. That’s why in this campaign, Pop Secret Popcorn spills the secret to why it’s the perfect back-to-school snack. Through clever copy and playful design, Pop Secret reminds shoppers that popcorn can be more than just a movie-night treat. Each individually wrapped pack includes a heat-activated card with a hidden coupon code, turning snack time into a fun, interactive experience.