In collaboration with classmates Maria Notarianni and Najee Johnson, Turkey Hill Dairy challenged us to help expand their brand awareness among 18 to 35-year-olds. As a team, we conducted research, surveys, and interviews, and all took part in creating the graphics. As my role as strategist, I created the creative brief, defined campaign goals and messages, and created the presentation. Our tagline, “Cravings Don’t Judge”, invites Gen Z to embrace “Little Treat Culture”, a movement that celebrates small indulgences as moments of self-care. The campaign highlights Turkey Hill’s Late-Night product line across billboards, social media, in-store promotions, and ambient advertising. We pitched our campaign and creatives directly to Turkey Hill’s marketing team and were chosen as one of the winning teams.